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With every New Year comes predictions of what we’ll be sipping over the next 12 months. Analysts, the media and experts have revealed their drinks trends predictions for 2020. So, what are they? And which ones are you tempted by the most?

Anything pink

Maybe it is the ‘oh so pretty’ appearance, but with one in four people* saying they regularly drink pink, then this is one trend that is set to continue. If you like your drinks to have an appealing rosy colour, then try our British Raspberry & Honey Gin over ice with apple juice and elderflower pressé or in our ‘In Pink’ cocktail.

Ingredients from the Far East

Popping up in cocktails across UK bars are flavours from the Far East. At Keepr’s, this influence was on our Master Distiller’s agenda in early 2019 with the launch of our Lemon & Pepper London Dry Gin, which is distilled with Cubeb, Moudulkiri Red, Vietnamese Long Red and rare Wild Forest peppers handpicked from the Chu Lai region of Vietnam, and then followed up in the summer with our Green Tea & British Honey Gin, infused with rare Chinese single estate green tea from Ban’Mu. Both proved to be delicious to the palate winning several awards each at leading spirits competitions throughout the year.

Coffee fusions

Our love of coffee has been on the rise for some time, with it now coming a close second to tea as Britain’s favourite drink. Drinks distributor Bibendum is predicting that we will start seeing the caffeinated stuff in more of our spirits – in line with our own release of our Distiller’s Cut Espresso Vodka in autumn 2019. Made with Keepr’s premium British vodka infused with cold brewed Guatemalan coffee, this is a full-bodied and rich spirit with a good shot of caffeine.

Spiced and flavoured rums

Spiced and flavoured rums are definitely tickling our taste buds with sales up by 80% between 2014 and 2019*. Keepr’s honey-spiced rum is a triple-distilled dark Florida rum infused with our 100% pure British honey, spices and pure Cotswold water. If rum is the new gin for you, then try this amber-hued spirit with ginger ale for extra fire.

Retro cocktails enjoyed at home

Drinks directory, Difford’s Guide is hailing 2020 as the resurgence of the retro cocktail, like a fruity French Martini (see our recipe here), with more and more of us making cocktails at home.

French Martini
Also worth a mention

Non alcoholic and low alcohol drinks – not new, but still a growing wellbeing trend as we aim to drink less, but of a higher quality.

Cans – ready-to-serve cocktails for those who favour convenience in innovative packaging.

*Data used in this article is from Bibendum’s 2020 Drinks Trends Predictions based on Mode and Pourtraits data and also figures from the Wine and Spirit Trade Association.

By Caroline Kalu 0 comment


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